The future of Yemeksepeti, one of Turkey's most well-known online food ordering platforms, came to the fore following the acquisition process of Delivery Hero. The agreement to purchase the German-based food distribution company Delivery Hero by the US-based technology company Uber also raised questions about the company's Türkiye operation Yemeksepeti. So, is Yemeksepeti for sale? To whom is Yemeksepeti sold and for how much? Detail...
Within the scope of Uber's plan to acquire Delivery Hero at a valuation of approximately 12.5 billion Euros, the restructuring of some operations has been brought to the agenda in order to comply with competition regulations. In this context, it was stated that Yemeksepeti, Delivery Hero's subsidiary in Turkey, was among the units that could be disposed of.
According to information provided by Bloomberg, following the agreement between Uber and Delivery Hero, it is planned to separate some market operations in order to reduce geographical intersections in the companies' fields of activity and to avoid possible competition law investigations.
While the possibility of selling Yemeksepeti came to the fore in this process, it became a matter of curiosity which company or investor would manage the platform in the future.
There is currently no definitive buyer information regarding who Yemeksepeti will be sold to. Within the scope of the agreement to acquire Delivery Hero by Uber, Türkiye operation Yemeksepeti is planned to be transferred to a possible investment company.
After the acquisition with Uber, Delivery Hero is expected to regulate the regions where its areas of activity overlap. In this context, in addition to the Yemeksepeti operation in Turkey, some European operations are also considered to be separated from the company.
It is stated that the main reason for this step is to reduce competition problems that may arise in different countries after Uber's acquisition of Delivery Hero.
Delivery Hero strengthened its presence in the Turkish market by purchasing Yemeksepeti in 2015. Yemeksepeti continued its activities in the field of online food ordering in Turkey under the umbrella of Delivery Hero.
If the sales process is completed, the investor to whom Yemeksepeti will be transferred and how the company will continue its activities will become clear with the official statements to be made.
There is no exact figure announced yet regarding Yemeksepeti's sales price. The transaction on the agenda is not the direct sale of Yemeksepeti; It is about the acquisition of Delivery Hero by Uber and the restructuring of some operations within this process.
Within the scope of Uber's agreement for Delivery Hero, the total value of the German food delivery company was determined as approximately 12.5 billion Euros. It was reported that in the agreement, 41.50 Euros per share was offered for Delivery Hero shares.
With the acquisition of Delivery Hero, which has a market value of approximately 11.6 billion Euros, Uber Eats' food delivery network in Europe, the Middle East, Asia and Latin America will expand.
However, since the companies' areas of activity overlap in some regions, the acquisition is expected to be examined by competition regulators. For this reason, Delivery Hero has a plan to transfer or restructure its operations in some countries.
The price for the possible sale of Yemeksepeti will be determined if an official agreement is made and a statement is made by the parties. Based on current information, no confirmed figure has been shared regarding Yemeksepeti's sales price.
Uber's attempt to acquire Delivery Hero is considered one of the important steps that can change the balance in the global food distribution industry.
Delivery Hero is known as one of the major food ordering platforms operating in many countries around the world. While the company operates under the Yemeksepeti brand in Turkey, it also provides services through various brands in different markets.
Uber aims to strengthen its position in the international food delivery market through the Uber Eats platform. The Delivery Hero acquisition is expected to increase Uber Eats' global reach.
In order for the agreement to be completed, the evaluations and necessary approval processes of the competition authorities in the relevant countries must be completed.