Known for his many years of experience in the digital publishing and media industry, Ateş İnce draws attention with his roles in the development of online video platforms, especially in Türkiye. Having worked in different fields from advertising sales to digital transformation, from OTT platforms to international series distribution, İnce is known as one of the prominent names with his activities in the establishment process of PuhuTV and his management at MADD Entertainment. So, who is Ateş İnce and what does she do? How old is Ateş İnce and where is he from? Detail...
Ateş İnce is a senior manager who has shaped his career in the fields of media, advertising and digital publishing. Completing his education at Middle East Technical University (METU) Department of Mechanical Engineering, İnce received his undergraduate education between 1987-1991.
Ateş İnce, who started his professional career in the field of marketing, took on roles at different levels of the media industry over time, specializing in advertising revenue management and digital media transformation. Having gained experience in both content and revenue management throughout his career, İnce focused on developing new business models in the media industry.
Ateş İnce, also known as an entrepreneur, took on important responsibilities in projects implemented in the field of digital publishing. It attracted attention especially with its activities aimed at the transformation of digital series and video viewing habits in Türkiye.
Ateş İnce has been working as Managing Director at MADD Entertainment since August 2018. Ince undertakes the management of MADD Entertainment, a joint venture established by Ay Yapım and Med Yapım for the purpose of international TV series distribution, and is responsible for the company's activities in global markets.
MADD Entertainment operates as a company with production partners that distributes Turkish TV series internationally. The company was established as a structure that aims to deliver the productions of Ay Yapım and Med Yapım to the world market.
Prior to this, he was a member of the founding team of PuhuTV within Doğuş Digital between June 2015 and May 2018 and served as the founder and board member of the platform. During this process, he was among the leading names in the creation of the advertising-supported (AVOD) OTT platform operating in the field of digital broadcasting in Türkiye.
Ateş İnce, who took part in areas such as making content licensing agreements, creating the business model of the platform and developing the digital broadcasting strategy during the establishment of PuhuTV, contributed to the platform reaching millions of users in a short time. While thousands of hours of content were offered within the platform, PuhuTV Original productions were also among the important projects in the field of digital broadcasting.
In addition to his work at Doğuş Digital, Ateş İnce worked as Chief Revenue Officer at Doğuş Publishing Group between August 2003 and May 2018. Ince, who has been responsible for advertising revenue management for approximately 15 years, has undertaken the management of advertising sales teams in television, newspaper, radio and digital media. In addition to traditional advertising, he carried out activities regarding digital advertising, content marketing and the development of new revenue models.
Earlier in his career, he served as Advertising Sales Director at Sabah Newspaper between July 2000 and August 2003. Previously, he served as marketing manager within Boronkay between July 1996 and June 2000.
Among Ateş İnce's prominent projects are the PuhuTV project, developed as one of the first advertising-supported OTT platforms in Türkiye focusing on Turkish TV series, and the Doğuş360 project focused on content marketing.
Throughout his career focusing on the digital transformation of the media industry, Ateş İnce continues to undertake senior management roles in the fields of content management, advertising revenues, digital platform development and international content distribution.